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Toptech Co. Ltd. has launched a new thematic advertising campaign for Samsumg Staron® solid surfaces in May, 2006. The objective was to strengthen the high quality and premium image of Samsung Staron®. Apart from print ad in different home interior design magazines, the new advertising could also be found on the 4-sheet lightboxes throughout the platforms and concourses in the MTR stations.
Three different professionals were invited to depict the benefits of using Staron® solid surfaces over the advertising. They are Mr. Christopher Christie ¡V Langham Hotel Hong Kong Executive Chef; Mr. Kinney Chan ¡V Chairman of HK Interior Design Association (HKIDA) and famous interior designer; Mr. Tommy Fong, an experienced kitchen designer and kitchen company owner.
Regarding the attitudes towards kitchen space, Mr. Christopher Christie said that "People have amazing appetite for bigger and better and Staron will help in making a kitchen look spacious and durable for frequent use"; Mr. Kinney Chan recommended the exclusive interior design concept of Staron's "Spacious-Color-Scheme", which could enlarge the design possibility forever to make more creative kitchen designs and look more spacious. Mr. Tommy Fong emphasized the increasing demand for spacious kitchen by consumers and staron® is what he recommends. The new advertising campaign build up the professional and prestigious brand image of Staron®, sincerely presented for those who desires for a high quality and beautiful environment.
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