2008 New GE Branding Strategy: "Buy Air-conditioner Get Airplane!"

24 April 2008
 
 

As the sole distributor of the reputable US brand, General Electric (GE), Toptech is dedicated to seek more high-performance GE new products to serve our valuable customers.

One year ago, Toptech had launched the window-type of both electronic and mechanical controlled GE air-conditioner product series. Currently, we have further expanded the air-conditioner product range in offering of more selections for our customers. We introduce the most popular split-type air-conditioner to the market. The use of great marketing idea on new product is the most effective way for promotion. This year, we launch a new branding strategy, aiming at escalating the reliable GE brand image.

 

"Buy GE Air-conditioner Get Airplane" becomes the slogan of our GE brand new strategy. For the past 130 years, the success of GE relies on its' inspiration of "Turn ideas into reality". The airplane engine manufactured by GE is world-renowned, and GE air-conditioner also adopts the high technology and excellent quality that are just as reliable, functional and dependable as the airplane engine!
   
GE Window-type Air-conditioner
GE window-type air-conditioner features NEW Nano photo-catalytic deodorizing filter that brings you a clean and fresh environment by absorbing and killing bacteria and deodorizing the unpleasant smell.
 
GE Split-type Air-conditioner

GE split-type air-conditioner features Dry Mode, which keeps the environment dry and comfortable. Auto Multi-airflow System provides fresh air in multi angles. The louvers rotate automatically, and it can circulate air far to every corner of your room.

 
New GE air-conditioner advertisement

Beware of the HOT weather as summer is approaching!

No worries! With GE quality air-conditioners, you can enjoy a nice and cooling living environment. To widely spread this good news around, a new GE air-conditioner full-page advertisement will be published in newspapers in April and May. The advertisement adopts the theme "Buy Air-conditioner Get Airplane" and emphasizes the advanced functions of both window-type and split-type air-conditioners.

 
go back