The new Rosières thematic ads - "That's Why French Love To Cook"

16 November, 2006
 

Food is an important subject to the food lovers of French. It is central to any social events like family gathering and party. For them, food is not just a matter of survival, but also their unique culture and style.

     


"That's why French love to cook" was chosen as the main theme of the newly launched ads of Rosières. There are three versions, each of them shows the very eye-catching images of three famous French meals, Oyster Gratin, Stuffed Bell Pepper and Eggplant with Minced Beef, and Roasted Lamb Leg with Rosemary Jus. The key message behind is, thanks to the professional designs and high-quality functions of Rosières, the French food lovers can enjoy the adventure of exploring authentic food, not only a delight for the tastes but also an exciting cooking experience. With Rosières, making French meals becomes much more easy and enjoyable than ever, and everyone can try the joyful food experience by themselves. "That's why French love to cook".

 
Preparation for shooting.

Originated in 1869, Rosières has been highly recognized as the top-prioritized and globally renowned product brand over the century. The three meals were made by Rosières products at builtINpro showroom, so the outstanding quality and functions of Rosières are thoroughly guaranteed


 
The new Rosières thematic ads showed at MTR stations.
 
 
The three meals were made by Rosières products.





 
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