The theme "That's why French love to cook" was firstly adopted in Rosières thematic ads last year. The ads were featured via a wide variety of channels including different magazines and billboards at MTR stations. With the eye-catching and irresistible world-renowned French cuisines, which perfectly matched with the excellent functions and aesthetics of Rosières' products, the ads have successfully lured public attention on this prominent brand name. To continue the success, a comprehensive promotional campaign has been strategically starting to run in Year 2007.



Enhancing the extraordinary and outstanding image of Rosières is the key element of the whole campaign, and the main theme "That's why French love to cook" was lasted. A new Rosières TV commercial has been aired on 10 March, TVB Pearl, in which a variety of Rosières products and different French cuisines are shown tastefully with the ravishing background music. The new TVC is not merely a work of art, but it can also reinforce the image of Rosières, which is a top-prioritized and globally renowned product brand.

TV Adv