The Rise in "Jewel In The Palace" Boosting the Popularity of Korean Products
The popularity of Jewel in The Palace keeps increasing since it broadcasts. The people in Hong Kong often converse relevant topics of palace dispute among the court ladies in Royal. There was a sudden boom for Korean products, brands as well as food nowadays. Due to its popularity, Samsung Staron® has braced itself for this one-of-a-kind story of triumph and inspiration. The idea of utilizing the three little court ladies, ancient and modern kitchen decoration inspires audience with great novelty and innovations.

Creative Advertising Concept "Spacious-Colour Scheme"
This advertisement leverages the interior design concept "Spacious-Colour Scheme" to bring out the benefits of utilizing the cool colour temperature Samsung Staron® solid surfaces for decoration. The story began with the little court ladies who were working at the traditional royal kitchen. They usually hit each other since the kitchen space for use is very limited. Therefore, the little Jang Geun took out a Staron® star and made a wish for a larger kitchen. The miracle happened! Staron® turned the traditional royal kitchen into a bright, spacious and modern kitchen by utilizing the cool colour temperature Samsung Staron® countertop and sink. To match with the coherent coloured kitchen cabinet, the whole kitchen looks great and eye-catching. The advertisement is ended with numberous range of coloured meteor shower eventually.

As the Korean culture becomes exceptionally popular in Hong Kong during these few years, the Staron® TV advertisement campaign has successfully acquired an amazing audience rating and established its' brand awareness in publicity.


TV Adv