During the recent years, Hong Kong residential market is full of luxury theme, rich & famous lifestyle, every aspect of day-to-day living is so larger than live; dreams within dream home! However, the opportunity audit has discovered, somehow, no matter how luxury the residential flat might claim, the "kitchen" is relatively small. The importance of kitchen at home is neglected. To Samsung Staron®, it is not a threat but a great opportunity instead…

The strategy is to further strengthen the unique "Optical Illusion Color" benefits of Samsung Staron®: making kitchen look bigger. In the traditional family, kitchen is naturally dedicated as the wife's place where the Woman Master is in charge. In modern culture, it can simply translated as "Kitchen is the representation of the Woman Master's status at home"; it is all about her desire for feeling of importance: Face Value!

To standout the importance of "Kitchen" and the stylish and beloved woman master, an imaginative approach with "fantasy" touch was adopted in the advertisement. The kitchen is designed in such an unconventional style with an outlook of "a farm is seen within a kitchen"; at the same time having some lovely animals surrounding the "female –master".

In addition, the countertop being featured in the advertisement is specially designed by Staron® color designer, combining 2 different color-materials, creating a much powerful optical illusion impact: delivering a spacious kitchen. Over the years, Samsung color scientists have done a great deal of research on "How Color Impacts Living Sense". The key words here are Living Sense; it goes beyond the conventional wisdom of beauty and style against each color.